If you see telecom market is going through some dull instants, all are waiting for the spectrum charge conclusion to be taken by EGoM. although what occurs to excitement round 4G? 4G excitement is now let down down because no second contestant in the market, Airtel is just sitting solely on 4G space with their exorbitant apparatus and not-so-bad tariff designs. There is no definite date from Reliance Infotel about launch or preview, rather it is heard that their Jamnagar 4G trial is delayed. Another 4G contestant Augere is contemplating their plans – to depart or go out India.
Only thing I find these days positive is modification of 3G tariff which is now very much affordable. Well back to 4G – Airtel appears just fails to reside the 4G hype. Less than 1% of consumers are buying Airtel 4G services.
Now as Airtel is the sole contestant on 4G/ LTE space I don’t believe it is logical to slash down tariff in direct future until another 4G contestant comes in. previous I considered that Airtel will do impel 4G as an alternative to wired broadband to come to areas without broadband. But that idea does not work in a non-competitive market.
Now what Airtel can do for better 4G penetration? I checked out some of Asian operators who already in 4G/ LTE enterprise and their tariffs & strategy. Some of them are quite good from the buyers’ perspective which finally help to impel 4G.
1. Expand 4G/LTE services to Delhi and Mumbai for first mover benefits
Airtel got the pie of 4G spectrum in Delhi and Mumbai and 2 other circles as they bought 49% of Qualcomm India’s 4G venture. In numerous forcasts on 4G in India, it has been confirmed that Delhi and Mumbai will develop most of the income over 4G. Before Infotel steps in, Airtel should try to roll out 4G/LTE services in these two most lucrative circles, where they can get the increase as first mover.
2. slash down apparatus cost to smaller down ‘Entry issue’
I don’t expect the price cuts to Rs. 2-3K from present 8K, but absolutely a decrease in price to Rs. 5-6K will decrease the entry point, which may leverage into better 4G apparatus and plan sale. Also supplementing 3G facts and figures (discussed later) can help in 4G service sale.
3. Free apparatus Concept fails – Rather add facts and figures advantages at no additional cost
actually Airtel boasts 4G in this way: Buy the apparatus at full fee and get some discounts over 6 or 12 months to retrieve the cost. There is no difficulty with this strategy, but Indian buyers don’t like this way. Rather Airtel should try this way – 5GB facts and figures free for next 3 months and forward month onwards you can opt for any prepaid or postpaid designs.
Note: STC in Saudi Arabia offer 10GB/ month facts and figures for 3 months after clientele buys the 4G dongle giving full allowance.
4. Night unlimited 4G designs
Airtel for time being, as a part of advancement as well as to ascertain network stability can offer unlimited usage at night for 4G customers. Even 2 hours free every evening will work to win youngsters’ heart.
Note: Etisalat in UAE boasts 12am – 3am unlimited usage on every LTE designs encompassing Pay-as-you proceed.
5. Add 3G facts and figures and pot India facts and figures roaming at no additional cost on existing 4G tariff designs
I know many persons who travel a allotment, and prepared to shell out Rs. 8K to subscribe to Airtel 4G, but they are not involved as Airtel 4G works in Kolkata and Bangalore only. Airtel by ICRA has 3G occurrence all over the homeland (except Orissa), so why they don’t add soem 3G facts and figures (double of 4G facts and figures) and endow pan-India facts and figures roaming at zero additional cost. It will match for enterprise customers.
Note: SingTel in Singapore adds 50GB 3G data with its only 10GB 4G facts and figures design, as 4G treatment is still low.
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